strategy or goal

Your Strategy Isn’t A Strategy

How will your institution achieve its vision?

The answer to that question should come straight from the agreed-upon strategies in your strategic plan.

But for many institutions, what is labeled a strategy is, in fact, a goal.  And that can cause your institution to waste resources, miss opportunities, and fail to achieve the vision of the institution.

Is Your Strategy A Goal In Disguise?

A strategy is a statement of what you will do to achieve something, and what you will not do.  For example: offer online undergraduate electrical engineering degree programs for working adults that students can complete at their own pace.

On the other hand, a goal is a statement regarding what you want to achieve.  For example, increase retention rates.  Increase undergraduate enrollments.

But for many institutions, strategies and goals get confused.  And the result is that the limited resources of the institution focus on “increasing the retention rate” without a clear path on what the staff, faculty, and administration will do to achieve it.

However, if staff, faculty, and administration decide that they will offer online undergraduate degree programs for working adults that students can complete at their own pace, they all know what they need to do.

How they execute the strategy is another issue – and that’s where tactics come in. But at least everyone knows what they need to do to achieve the vision.

Clearly Explain The 'Why'

Knowing that your institution’s strategy is “offer online undergraduate electrical engineering degree programs for working adults that students can complete at their own pace,” is just the start.  You need to make sure your staff, faculty, and administration understand why the selection of this strategy is the best course of action.

Why?

Because when the people in the organization are on the same page, you increase the potential of buy-in and support and everyone focuses their day-to-day efforts on the same outcome.  And that increases your institution’s opportunities for success.

Closing Thoughts

Success is difficult to achieve, and when we don’t develop very clear strategies for achieving the vision, we place unnecessary obstacles in our path.  Focus on developing strategies that are clear, concise ways to bring the institution’s vision to life. And make certain you explain to everyone within the organization why that strategy was selected so that everyone is on the same page moving forward.

With all of these factors in place, your institution is in a better position for greater success in the near and long-term.

Written by

Strategic turnaround consultant and writer.

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